The Buzz from Bay County’s Hottest New Development

Coming soon to Panama City Beach – and just minutes from The Pines at West Bay!

Plans are underway for the Watersound West Bay Center, a massive open-air shopping and dining hub – anchored by a new 50,000 sq ft Publix (with pharmacy, deli, bakery, and liquor store) – and situated at the entrance to the vibrant Latitude Margaritaville Watersound community.

The development will feature roughly 500,000 sq ft of mixed-use space, including retail, restaurants, office, medical facilities, and flexible storefronts anticipated to open in early 2026 . Built with pedestrian-friendly design and golf-cart access, it pairs beautifully with the beachside lifestyle of the Watersound area.


📍 What You’ll Find at Watersound West Bay

  • Publix Super Market: Groceries, pharmacy, deli, bakery, and liquor – breaking ground later this year.
  • Retail & Restaurant Space: Open-air shops, cafes, offices, and medical services totaling nearly half a million square feet.
  • Convenient Location: Just off Highway 79 corridor, close to Northwest Florida Beaches International Airport and the beach.

Why This Matters for You

Whether you’re a resident or visitor at The Pines, this new center offers:

  • 🛒 Everyday convenience: Ditch the long drives—your grocery, dining, and pharmacy needs will be right next door.
  • 🌴 Resort-style meeting place: Enjoy open-air restaurants, cafes, and community event spaces.
  • 🛍️ Upscale retail at your doorstep: Browse shops and services tailored for vacationers and residents alike.

About the Larger Vision

Watersound West Bay Center is being developed by St. Joe to serve the thriving Watersound and Latitudes Margaritaville neighborhoods. Anchored by major retailers such as Publix, this center aims to provide walkable, accessible amenities for the entire region, including a future healthcare campus.


Stay Nearby at The Pines at West Bay

Get excited, grab your flip-flops—and prepare to love living by the Pines.

Book your stay at The Pines now and enjoy easy access to this new shopping and lifestyle destination!


Thanks to MyPanhandle.com for the great development information.